Earth Markets Mauritius proposes the narrative label to tell the story of a regulated local produce.

Generally a label does not take into consideration what is behind a product and does not allow the consumers to understand if a food is produced in a way that respects the environment or social justice.

According to Slow Food International, the quality of a food product is vital and only a narrative can restore a product’s true value.

This is why Earth Markets Mauritius has launched the Planters Narrative Label in 2017.